Mukesh Ambani turns to WhatsApp to break Amazon’s grip on Indian buyers

Indians can now use WhatsApp to order groceries from billionaire Mukesh Ambani’s JioMart via a new “tap and chat” option, as his Reliance Industries Ltd challenges the domination of Amazon and Walmart-owned Flipkart. Delivery is free and there’s no minimum order value, according to JioMart users who got WhatsApp shopping invites with a 90-second tutorial and catalog.

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